Mystery Shopping Services

Offering a range of mystery shopping services, our mystery shoppers conduct shops across many sectors - retail clothing stores, shopping centres, car dealers, financial services etc

Today the availability of mystery shopping has matured and we are able to offer a full range of mystery shopping services, from internet/email enquiries through to telephone mystery shopping calls and mail-outs.

The demand for these forms of mystery shopping is now greater than ever. Higher consumer expectations, greater regulatory requirements and increased competition make customer service 'the difference that makes the difference'. In virtually all industry sectors businesses are focusing more time and resource on mystery shopping services to ensure the delivery of higher levels of customer service, today there is a clear recognition that consistently delivering higher levels of customer service achieves increased sales results!

Retail – Our mystery shoppers conduct visits into stand alone stores or stores within a shopping centre. Mystery shop visits typically include the requirement for our mystery shoppers to buy an item of clothing, a cake, a football etc.

Automotive – Go Training delivers a range of mystery shopping activities, from new and used car physical visits, telephone and email enquiries and sales techniques

Financial Services – We can deliver mystery shopping activity across retail banking, mortgage services, and insurance services

Hospitality sector – Within this sector our clients recognise the need to deliver an exceptional customer experience every time their customers come for dinner! Our mystery shoppers are trained to evaluate all aspects of service delivery, presentation, food quality and hygiene.

Tourism sector – our mystery shoppers become a visitor for the day. We experience the whole learning journey and are able to provide constructive feedback on every area of the visitor’s experience

Prior to the commencement of any mystery shopping activity, clearly defined sales and service internal standards must be developed into clear measurable benchmarks in the form of reporting. All report formats developed will typically comprise various subsections, made up of a number of objective questions, (objectivity in the question sets creates consistency in reporting). Each question will incorporate comprehensive marking definitions to explain the requirements to be fulfilled to achieve a positive score. Go Training will work with preferably a cross-section of representatives within our client's organisation to establish appropriate benchmark reporting and develop a range of mystery shopping briefs to ensure that relevant areas of performance are effectively tested.